Content Writing or Copywriting

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Content writing is writing that brands or individuals use to connect with an audience online. It could be insightful blog posts, engaging social media captions, or informative website articles that help people understand a product, service, or topic. To content write is to write with a purpose, whether that be to inform, impact or inspire.

I create purposeful, compelling content that helps you connect with your audience, build trust and exceed performance requirements.

• Web copy
• Product or service descriptions
• Blog posts or articles
• Guides
• Email marketing campaigns
• Social media content

Copywriting is writing that encourages people to do something, like buy a product, sign up for a service, click a link, or believe in a brand. It’s different from content writing because it’s more direct and focused on results. Copywriters use strategy, psychology, and creativity to turn words into action.

I write strategic copy that helps you connect with your audience and inspire interest, action and loyalty.

• Web copy
• Product or service descriptions
• Advertisements
• Email marketing campaigns
• Taglines, slogans, and brand messaging
• Social media content